Pittsburgh Pillars
Pro Sports Identity & Logo Collateral
Pittsburgh, PA is known for their bold black & yellow color scheme. It's featured in all three of their professional sports teams, city flag, and iconic bridges. Yearning for a new NBA team, Pittsburgh has specific taste with regards to the city's history, lifestyle, and culture.
My concept focuses on the Pittsburgh Pillars. Tall, structural, and built from locally sourced material, the name alludes to the towering height, strength, & character of the Pittsburgh basketball players. This, while also tying in the city's architecture and infrastructure. The logo highlights the both the industrial roots and medieval influence within the charter city.